Designing the World of Customer Experience

Quote: Mats Lederhausen

“When you meet people that have a big idea it is almost impossible to be unaffected.

From HBR Article “Purpose Bigger Than Profit”

It is like a perfume. You can smell it miles away. I firmly believe that the source of human energy and creativity can be found in the distance between where we are and where we’d like to be. It is that creative dissonance that is the entrepreneurial rocket fuel. If human beings could have walked everywhere on the planet I don’t believe we would have invented trains, planes and automobiles. So, if you really want to build great companies you need big ideas.”

Mats Lederhausen on Big Ideas

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