Generating Ideas: Brainwriting
I’ve been looking into different ways to make brainstorming sessions better and came across a method that’s used to generate more ideas faster called Brainwriting. It works best at the…
Creating Simplicity by Reducing Customer Effort
“Make it simple” appears 99% of the time when brands want to improve their digital experience. But what does that really mean? And how do you measure for…
Local Context Drives Customer Experience
Context is the quiet layer wrapped around content that drives customer engagement. It’s context that delivers business results by moving the experience forward — shortening the sales cycle…
Millennials: Intimately Networked & Largely Unattached
Millennials are more connected than any previous generation — thanks to the triple storm of social media, the internet and mobile devices. Make no mistake though, this is…
Universal Patterns Wired & Fired
Nature’s Scientific Reports published a study that connects the structures of the universe, the internet and the brain. The similarities in how they expand and grow opens…
Observer Effect: Have we gone Quantum?
A fundamental piece of quantum theory says the act of observation changes the object you’re observing. Every good marketer and business intelligence professional understands the importance of…