Top 5 Prediction Goals for 2015
Rather than predicting what other people will do in 2015, a better use of my time is to focus on my goals — specifically within digital experience…
Creating Simplicity by Reducing Customer Effort
“Make it simple” appears 99% of the time when brands want to improve their digital experience. But what does that really mean? And how do you measure for…
The Rise of In-House UX
User experience powerhouse, Adaptive Path recently announced their partnership with Capitol One. This move, while confusing to many, marks two significant changes. Companies are taking user experience design seriously and…
Local Context Drives Customer Experience
Context is the quiet layer wrapped around content that drives customer engagement. It’s context that delivers business results by moving the experience forward — shortening the sales cycle…