5 Truths of Social Media in Business

From Frank Eliason’s post on Brian Solis’ blog

  • It all starts with trust
  • Stories are the most powerful way to create & reinforce change
  • Human connections are against the grain for many businesses, but imperative for social media success
  • Many people are trying to make money off business leaders who do not understand social media (and they are being successful at it)
  • We are so stuck on measurements, yet we are measuring the wrong things