NCR – Director of Experience Design
Leading the future of retail experience for NCR’s customers. Building and scaling global design teams across the system of products for consistent customer, employee and shopper experiences.
IBM iX – Experience Design
At IBM, I led customer experience engagements at Fortune 500 companies to simplify their complex products. We delivered business outcomes with a ‘Transformation by Design’ approach that re-focused their technology on customers and employees.
IHG – InterContinental Hotels Group
As the first Digital Experience Strategist for IHG, I helped set the vision for customer-driven experience design. We created a data-led UX model to measure and improve the digital user experience across multiple brands, regions and platforms.
When the Coca-Cola corporate website needed a “refresh”, I was asked to re-imagine the digital experience as a dynamic content-driven platform. Our Design team used analytics and customer insights to guide the site’s voice and establish a unique point of view. We designed web, mobile and tablet prototypes that brought the concept to life.
“Coca-Cola executives describe it as the most ambitious digital project they have undertaken.” — New York Times
Coca-Cola Expedition 206
With Expedition 206, I helped conceptualize the idea to send three bloggers to the 206 countries where Coca-Cola is served. The strategy to create local interactions on a global scale was kicked off with a crowd-source contest to select the young travelers.
The one-year mission was to visit every Coca-Cola market to find out what makes people happy. The project earned 1 billion organic media impressions globally and “furthered Coca-Cola’s goal of creating global programs that are locally relevant.”
“The world’s largest social media project.” — Advertising Age
- “Innovator of the Year” to Coca-Cola from Travel.Com
- “Best Global PR Program” in the PR News Platinum PR Awards program
- “Campaign of the Month” by PRWeek