June 28, 2011 – Freeworld Media announced today the publication of the report titled Corporate Storytelling and Your CSR Strategy. The report is co-authored by Jesse Mayhew, founder of CSRcopy, and Sean Wood, founder and CEO of Freeworld Media. The report is their shared response to the most common questions and concerns they hear from their respective clients.
“Today, the number of corporations revising their criteria of values and their definitions of success is truly beginning to snowball,” said Jesse Mayhew. “Each year more and more organizations are adding to their CSR and Sustainability communications efforts to help prove and measure their commitment to the triple bottom line of people, planet and profit.”
“This is happening at the same time that corporations are beginning to adapt new marketing methods more suited to digital media.” added Freeworld CEO Sean Wood. “Often companies are failing to combine their new media and social responsibility efforts, despite the fact that the two could be greatly beneficial to one another.”
Throughout Corporate Storytelling and your CSR Strategy, Mayhew and Wood share many of their trade secrets and best practices. Report topics include Keys to Effective CSR Storytelling, Common CSR Plots, and Creating Shared Value Through Storytelling. In addition the report gives solid advice as to how CSR and sustainability stories can achieve massive popularity, as well as how organisations can keep track of their reputation via social media. This report will aid organizations in bringing the full force of their creativity to bear into their cause marketing strategies.