Universal Patterns Wired & Fired
Nature’s Scientific Reports published a study that connects the structures of the universe, the internet and the brain. The similarities in how they expand and grow opens…
Crowdsourcing and “The IKEA Effect”
What is it about crowdsourcing (ideas, products, etc) in social media that makes people want to get involved and offer their input? One of the best…
No More Media Clearcutting
Reaching people in social networks is like finding trees in a forest. Social ecosystems have natural-forming patterns; both in diversity and similarities. Modern messaging requires smart…
Responsible Social Business
At the recent SoCon conference, I talked about why Socially Responsible businesses have an advantage in Social Media. My presentation, called “Responsible Social Business“ was inspired by Freeworld’s digital and social…
Why Living Social scored big with Whole Foods
Earlier this week, you may have seen your social network friends talking about the Whole Foods promotion with Living Social. The flash sale created quite a…
Content Marketing Across Cultures
Successful social media interaction requires generating a greater volume of valuable content, so many brand marketers are having to rethink their content strategy. It is vital…
Social Media: Meaning and Marketing
While cause marketing has existed for decades, it has taken the rise of social media for it to truly “catch fire.” So just what is it…