At the recent SoCon conference, I talked about why Socially Responsible businesses have an advantage in Social Media. My presentation, called “Responsible Social Business“ was inspired by Freeworld’s digital and social media work with our consumer brand clients.
We’ve found that when companies have evolved to a point where they realize their corporate responsibility, they are quicker to understand the power that social technology can add to their business.
So ultimately, socially responsible companies do well in social media because they better understand the “social” part of business. Leaders that recognize how their company impacts society are able to make deeper connections with their customers.